I just discovered Max Factor makeup, specifically their amazing concealer, Erace.
(That is not a spelling error. That's how the company spells the product's name.)
I'm using the shade "medium."
It matches my skin perfectly. It covers and conceals beautifully. Did I mention it only costs $5?
Here's the problem. It's hard to find. I went to Walgreens and Rite-Aid before I finally found a small grouping of MF products at Duane Reade. I was excited DR had the products, but I really try and avoid DR whenever possible. I didn't make it to CVS/Pharmacy so I don't know about availability there. But when I checked the CVS.com and searched Max Factor, nothing popped up.
It is also available at drugstore.com and beautyboutique for $3.99.